Tragic Incident in Palmerston North
A 19-year-old New Zealand man, Ryan Satterthwaite, tragically passed away on May 26, 2025, after sustaining a severe head injury during a “Run It Straight” game in Palmerston North. The game, inspired by rugby, involves two participants charging at each other full speed without protective gear. Satterthwaite was tackled during the game and was taken to the hospital by friends, where he succumbed to his injuries the following evening.
Understanding the ‘Run It Straight’ Challenge
The “Run It Straight” challenge has gained popularity on social media platforms like TikTok and Instagram. Participants engage in full-contact collisions, often in informal settings, without any protective equipment. The trend has led to organized competitions offering cash prizes, attracting both amateur and former professional athletes. Despite its growing popularity, the game has raised significant safety concerns due to the high risk of head and neck injuries.
Expert Warnings and Public Response
Medical professionals have expressed grave concerns about the safety of the “Run It Straight” challenge. Neuroscientist Dr. Alan Pearce warned that the game poses serious risks, including concussion and long-term brain injuries, likening it to a combat sport. In response to the recent fatality, New Zealand police have urged the public to reconsider participating in such high-risk activities. Inspector Ross Grantham emphasized the significant safety and injury risks associated with the game.
Impact on the Community
The death of Ryan Satterthwaite has deeply affected the Palmerston North community. His workplace, Mainfreight Transport, has extended support to his family during this difficult time. Additionally, Palmerston North Boys’ High School, which Satterthwaite attended, has addressed the student body to raise awareness about the dangers of participating in such unsupervised activities.
Conclusion
The tragic death of Ryan Satterthwaite serves as a stark reminder of the potential dangers associated with viral social media challenges. It underscores the importance of prioritizing safety and adhering to proper protocols when engaging in physical activities. Authorities continue to investigate the incident, and the community remains united in its grief and commitment to preventing similar tragedies in the future.
