The past decade in interior design was dominated by minimalism: clean lines, neutral tones, and spare “museum-like” spaces. But in 2025, many designers and homeowners are turning away from that aesthetic in favour of something altogether cosier and more personal. That shift goes under names like Cozy Maximalism or “vintage maximalism” — an approach that blends rich textures, layered interiors, warm colours and a sense of history to create homes that feel lived in, soulful, and comforting.
Where minimalism prized “less is more,” cozy maximalism revels in “more, but intentional.” It allows for bold colour splashes, pattern-mixing, vintage furnishings, tactile materials and personal touches — but avoids chaos by keeping balance, warmth and personality at the centre.
What defines a cozy maximalist space
Here are the design elements that often appear in cozy maximalist homes:
- Warm, earthy or saturated colour palettes: Think terracotta, deep jewel tones, olive greens, russet browns, mustard and ochre — a departure from minimalist whites or cool grays.
- Layered textures and materials: Velvet or bouclé upholstery, wool rugs, linen curtains, wood, ceramics and brass — materials with tactility, patina, and depth.
- Pattern mixing and “pattern drenching”: Curtains, rugs, wallpaper, upholstery — often combined in unexpected yet harmonious ways. Patterns may be florals, geometrics or retro-inspired, creating a space rich in detail but unified by complementary colours or mood.
- Curated personal items and vintage/secondhand furniture: Heirlooms, thrifted finds, vintage rugs, unique art pieces — items that carry history and personality. This gives rooms a sense of story and warmth, versus the “anybody-can-live-there” neutrality of minimalist interiors.
- Soft, layered lighting: Lamps, candles, warm bulbs and ambient lighting rather than harsh overhead white light; creating a cocoon-like, intimate atmosphere.
- Functionality + comfort: Plush seating, oversized sofas, rugs underfoot, cozy corners — not sacrificing livability for looks, but integrating both.
What’s driving the comeback of cozy, lived-in interiors
Several factors underpin the resurgence of cozy maximalism:
- Desire for comfort and emotional warmth: After years of pandemic-era isolation, remote work and digital overload, people crave homes that feel like a refuge — a warm, comforting nest. The more personal, layered style helps create that sense of sanctuary.
- Pushback against minimalism fatigue: While minimalism offered elegance, many found it too sterile or impersonal. Cozy maximalism offers the opposite — richness, personality, and soul, without tipping into clutter or chaos.
- Interest in sustainability and reuse: Vintage or secondhand furniture, repurposed items, handcrafted objects — these play well with growing environmental awareness and the move away from disposable consumer culture.
- Shift in how we live at home: Homes are now multifunctional — workspace, social centre, rest zone. Cozy maximalism’s warmth, flexibility and layering suit these varied roles well.
How to bring cozy maximalism into your own home
If you’re thinking about re-imagining your space in the cozy maximalist spirit, here are some practical guidelines:
- Start with base warmth — Choose a warm colour scheme (earthy neutrals, warm whites, soft ochres or jewel tones) instead of stark white walls.
- Build layers gradually — Introduce different fabrics, textures, rugs, cushions, throws; play with layering rather than going for a one-shot makeover.
- Mix old and new — Combine a modern sofa with a vintage rug, a retro armchair, handmade ceramics or repurposed furniture to add character.
- Use pattern bravely, but thoughtfully — Pattern drenching can be beautiful — but try to stick to a cohesive colour scheme so the room feels unified, not chaotic.
- Light matters — Swap harsh lighting for soft lamps, candles, warm-toned bulbs to make the space feel inviting and comfortable.
- Curate, don’t clutter — It’s not about hoarding things, but intentional choices: artworks, books, textiles, objects you love — each item adding to the story of the space.
Why cozy maximalism matters beyond trends
Cozy maximalism isn’t just a fashion; it’s a response to deeper cultural and psychological shifts. In a world full of uncertainty, rapid change and digital noise, having a home that feels warm, personal, and grounding becomes essential. It’s about reclaiming the home as a sanctuary, a place of comfort and identity — not just a showroom.
As interior trends continue to evolve, generations may differ — but the impulse behind cozy maximalism seems universal: a longing for comfort, memory, authenticity, and a home that tells your story.
