Forget Coffee. Why Are Asian Gen-Z Drinking Chrysanthemum Tea at 3 PM
At exactly the hour when coffee culture expects another caffeine hit—around 3…
How Gen Z Is Redefining Success
For decades, success followed a familiar script: a stable job, a steady…
Third Places in Korea: Why Gen Z Prefers Study Cafés Over Offices
What Is a "Third Place" and Why It Matters Third places are…
Why Gen Z Prefers Experiences Over Material Things
For decades, consumer culture has revolved around material wealth—cars, luxury goods, and…