Apple Inc., the tech giant based in Cupertino, California, has acknowledged complaints about its latest iPhone 15 models overheating. The company has attributed the issue to a software bug and certain popular apps, including Instagram and Uber. Apple has assured users that a software update is in the works to rectify the problem.
Software Glitch, Not Hardware
Apple’s recent statement emphasized that the overheating problem is not due to the iPhone 15 Pro and iPhone 15 Pro Max’s new titanium casing, a departure from the stainless steel used in previous models. The company also refuted speculations linking the overheating to the transition from its proprietary Lightning charging cable to the more universally accepted USB-C port, a change made to align with European regulatory standards.
Instagram, a subsidiary of Meta Platforms, has already made adjustments to its app to prevent it from causing the iPhone to overheat when running on the latest iOS. Other apps, such as the popular video game Asphalt 9 and ride-sharing giant Uber, are still in the process of releasing their updates. Apple has yet to provide a specific timeline for its software fix but has reassured users that there are no safety concerns preventing them from using their iPhone 15 devices in the interim.
A Potential Setback Amid Sales Slump
The overheating issue, if not addressed promptly, could potentially impact the sales of Apple’s flagship product. The company has already experienced a decline in overall sales for three consecutive quarters. iPhone sales, in particular, have seen a 4% drop over the past nine months compared to the previous year.
In an attempt to boost sales, Apple has increased the starting price of its premium iPhone 15 Pro Max to $1,200, marking a 9% hike from last year’s model. However, concerns about Apple’s sales performance have already led to a loss of over $300 billion in shareholder value since the company’s market capitalization reached $3 trillion in late June.
A Swift Response Expected
Apple’s rapid acknowledgment of the issue and its commitment to releasing a software fix underscores the company’s dedication to customer satisfaction. As the tech giant navigates the challenges of a competitive market and evolving consumer preferences, its ability to address and rectify problems swiftly will be crucial in maintaining its reputation and market position.
Also learn about Apple Shares Slide as Reports Surface of Chinese Government iPhone Ban.
