The K-pop sensation NewJeans has announced their departure from ADOR, a subsidiary of HYBE Corporation, following a protracted dispute over alleged mistreatment and internal conflicts within the agency.
Background of the Dispute
The conflict began in April 2024 when HYBE initiated an audit of ADOR’s former CEO and NewJeans’ creative director, Min Hee-jin, accusing her of attempting a hostile takeover. Min denied these allegations, asserting that her actions were aimed at protecting NewJeans from mismanagement. The situation escalated, leading to Min’s resignation from ADOR in November 2024.
NewJeans’ Response and Legal Actions
In support of Min Hee-jin, NewJeans publicly demanded her reinstatement, issuing an ultimatum to ADOR. When their demands were not met, the group sent a legal notice to the agency on November 13, 2024, stating their intention to terminate their exclusive contracts if the alleged breaches were not rectified within 14 days.
Departure from ADOR
On November 28, 2024, NewJeans held a late-night press conference to announce their departure from ADOR. Member Danielle expressed their desire to work freely and continue collaborating with Min Hee-jin on future projects. The group acknowledged the possibility of not being able to use the “NewJeans” name post-departure but emphasized their commitment to releasing new music for their fans, known as Bunnies.
Industry Implications
This high-profile dispute has highlighted the stringent control K-pop agencies often exert over their artists and has sparked discussions about artist rights within the industry. The situation has also had financial repercussions for HYBE, with its stock experiencing declines amid the controversy.
Future Prospects for NewJeans
Despite the challenges, NewJeans remains optimistic about their future. They have expressed a strong desire to continue creating music and engaging with their global fanbase. The group plans to work independently, potentially under the guidance of Min Hee-jin, to pursue their artistic vision.
The departure of NewJeans from ADOR marks a significant moment in the K-pop industry, underscoring the importance of artist autonomy and the ongoing evolution of agency-artist relationships.
